DETAIL
11.11.2025

Jumex Expands to Iceland

When Mexican sunshine meets Icelandic ice, something magical happens. Jumex – born in Mexico and loved for its real fruit taste – is now reaching the land of fire and ice. From Reykjavík to Akureyri, consumers can now enjoy a sip of tropical warmth even in the heart of winter.

From Heat to Ice: A Story That Connects Worlds

Iceland welcomes a brand that carries the spirit of the tropics. Jumex brings the taste of mango, pineapple, and guava to the shelves of northern Europe. What began as a family company devoted to real fruit juice has grown into an international symbol of authenticity. Iceland represents not only a new market but a bridge between two distant worlds united by flavor.

Quality That Withstands the Cold

Every can of Jumex follows strict quality standards – from the orchards to the final packaging. Using advanced production and export technologies, Jumex ensures that every drop retains its vitamins and natural sweetness. Shipments for Iceland are managed through MEX Trading s.r.o. in the Czech Republic, ensuring smooth export operations across the EU and EEA markets.

A Can of Sunshine in the Arctic

The iconic blue Jumex design stands out on Icelandic shelves like a touch of summer. Each can tells a story of connection – proof that warmth can be found even under the northern lights. Minimalism and authenticity resonate with Icelandic consumers, and Jumex fits right in: simple, honest, and refreshingly vibrant.

A Growing European Journey

The expansion to Iceland marks another step in Jumex’s European growth. Following success in Central Europe, the brand now looks northward. The goal remains the same: to bring the true taste of tropical fruit to every corner of Europe.

5. One Taste, Many Worlds

From Mexico to Iceland – Jumex connects cultures, climates, and people through something universal: real fruit flavor.

NEWS

Jumex Expands to Iceland

When Mexican sunshine meets Icelandic ice, something magical happens. Jumex – born in Mexico and loved for its real fruit taste – is now reaching the land of fire and ice. From Reykjavík to Akureyri, consumers can now enjoy a sip of tropical warmth even in the heart of winter.

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